Flux Footwear
Flux Footwear created a barefoot shoe that prioritizes fashion almost as much as it does function. The barefoot shoe industry has neglected “looks” for as long as it’s been around, leaving a huge gap for people who care about foot health but want to look good doing so.
We were tasked with assisting Flux Footwear in its prelaunch strategy by generating paid reservations to later buy a limited release at a sizable discount. We exceeded all expectations on a limited budget, and sold out within 30 minutes of the launch date.
Contributions: Performance marketing