YIPS CBD
YIPS CBD is the first Total Spectrum CBD available. Thanks to its patented lossless technology, the entire plant profile is kept in tact in all YIPS products, which provides a more beneficial experience to customers.
Despite entering the mainstream, CBD is still a confusing product for most. Which meant much of our work was spent unpacking its broad benefits in a way customers could relate to.
Additionally, there is a lot of red tape around advertising CBD (most channels have a zero-tolerance policy) which forced us to leverage a unique mix of Native, Creator, Email, and more.
Contributions: Overall marketing strategy, Content marketing, Email Marketing.