Braddock USA
Braddock Masks was born in Spring 2020 as a response to the demand (and ultimately mask shortage) across the country. Originally a t-shirt screen printing business, Braddock Masks pivoted their company and converted their entire warehouse to prioritize masks.
Through a high touch, highly iterative plan of attack, we temporarily cornered the market by being one of the only mask advertisers live on key channels.
Contributions: Led faced paced, wild west e-commerce strategy that drove high volume sales.