Original Grain

Original Grain is a premium men’s and women’s watch company that blends the best of wood and steel to create unique, captivating time-pieces. The company has seen incredible success over its ten-year run, but had been looking to recapture some of the magic it experienced during its earlier years.

Our top priority was to reimagine the performance marketing strategy. Through countless iterations, tests, and trials, we found a sustainable, scalable formula within three months that propelled us forward. And better yet, we exceeded Q4 and FY22 projections both in revenue and earnings contribution.

FY23 is off to an even better start, with 40% YoY gains in contribution margin. Critical tools to our success have been partnering with Northbeam and Triple Whale. We highly recommend these platforms to anyone with larger budgets who want to take better control of their attribution.

Contributions: Performance marketing, Analytics, Copywriting, Brand strategy.