Wolf & Shepherd
Wolf & Shepherd is a premium men’s footwear company that combines performance attributes with professional silhouettes. What started as primarily a dress shoe company has now expanded into casual, semi-formal, and athletic shoes.
During this repositioning, the brand felt it’d lost some of its distinct Wolf & Shepherd voice. We’ve spent countless hours working together to isolate, reframe, and reestablish this tone in a way that will serve current and future customers for years to come.
Note: Founder Joe Reynolds spent two years working full time at Wolf & Shepherd owning performance marketing & brand marketing.
Contributions: Storytelling, Copywriting, Brand strategy